Your hair is a weapon. Simple, routine maintenance is required to ensure it’s always ready for prime time. This forming cream is built for hard-working men who desire the appearance of thicker, fuller hair without making a big deal about it. A modest amount applied throughout towel-dry hair provides award-winning, ’round-the-clock coverage. The cream has lanolin for texture and control, a protein blend for strength and protection, leaves a matte finish and is water-based for easy wash-out. A 3.75 oz supply lasts multiple news cycles.