The Standard Denim: the essential element of the true Texan’s wardrobe. We’ve spent over a year crafting an epic pair of jeans and they’re finally here. Proudly Made in Texas, our jeans blend the finest Cone denim with performance fibers for comfort straight out-of-the-box. The mid-taper cut plays well with your favorite boots. We made these jeans for work, weekend and everything in-between — built to withstand any day and get better with every wear.