Catch every head‑turning moment with the South End Button‑Up in Light Olive, a shirt that brings the rugged comforts of the outdoors into everyday style. Whether you’re strolling the lake dock, firing up the grill, or meeting friends downtown, this piece works hard—and looks good doing it.

We believe clothing should do more than just fit—it should elevate. That’s why this shirt offers effortless versatility, blending soft tones with durable construction, so you get comfort without compromise. Light Olive is subtle yet rich, letting you pair it with denim, khakis, or shorts with ease.

• Made from quality, breathable cotton (or premium cotton blend), ensuring softness next to the skin and breathable comfort during warmer days.
• Classic button‑down front with clean collar—smart enough under a blazer, relaxed enough over a tee.
• Subtle paneling and a tailored silhouette that balances modern cut with relaxed, move‑friendly fit.
• Thoughtful finishing touches: durable stitching, refined buttons, and color that’s fade‑resistant, so you’ll enjoy style season after season.

As a multi‑generational, family‑owned general store since 1940, we’re proud to carry items like this that reflect both craftsmanship and heritage. This shirt isn’t just another piece of your wardrobe—it’s part of a tradition of quality at Bering’s, where every stitch matters as much as the story behind it.

Toss it over a layering tee, roll up the sleeves for relaxed vibes, or button it up for a polished look—this South End Button‑Up delivers style, comfort, and versatility. Add this light olive favorite to your seasonal lineup and wear something that works as hard as you do.

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