Make every set of keys unmistakably yours with the SMU Needlepoint Key Fob (Royal), a refined fusion of school spirit and artisanal elegance. At Bering’s, a family‑owned general store since 1940, we believe in celebrating life’s finer details—and this key fob captures that belief in every stitch.

From the moment you pick it up, you’ll notice how the rich royal blue needlepoint, lovingly hand‑stitched in vibrant red and white to evoke SMU pride, gives your daily essentials a distinctively polished flair. What’s more, it’s wrapped in supple full‑grain Italian leather, offering a luxurious feel that only gets better with time. Compact yet substantial, it slips easily into your pocket or purse and serves as a small reminder of tradition and style wherever you go.

Here’s why you’ll reach for it every day:

• 100% hand‑stitched needlepoint using premium French cotton thread—each fob is a miniature masterpiece of craftsmanship.
• Wrapped in full‑grain Italian leather with rich chestnut tones—durable, elegant, and destined to develop character.
• Compact dimensions (approximately 3.25″–3.75″ long excluding the sturdy D‑ring, and about 1.2″ high)—designed to fit effortlessly in hand or pocket.

This SMU key fob isn’t just a practical accessory—it’s a tribute to alma mater pride and thoughtful design. Whether you’re gifting it to a graduate, treating yourself, or pairing it with one of the matching belts, this fob adds a nod of refined character to everyday functionality. At Bering’s, we know true luxury is in the details—and this piece delivers, stitch by beautiful stitch.